这本范围广泛的跨学科期刊着眼于互联网的社会、伦理、经济和政治影响。最近的问题集中在在线和移动游戏、共享经济和社交媒体的阴暗面。

This interdisciplinary journal broadly explores the social, ethical, economic, and political impacts of the Internet. Recent issues have focused on the darker aspects of online and mobile gaming, the sharing economy, and social media.

这本跨学科期刊广泛探讨互联网的社会、伦理、经济和政治影响。最近的研究重点包括在线和移动游戏、共享经济以及社交媒体的负面影响。

Internet Research

Purpose The purpose of this study is to examine the determinants of online community user participation from a social influence perspective. Design/methodology/approach Based on 450 valid responses collected from a survey questionnaire, structural equation modeling (SEM) technology was employed to examine the research model. Findings The results show that both social identity and group norm have significant effects on user participation. In addition, group norm affects social identity. It was not possible to find the effect of subjective norm on participation intention. Research limitations/implications This research is limited to a particular sample: students. Thus the results need to be generalized to other samples, such as working professionals. Originality/value Extant research has mainly focused on the effects of user motivations such as perceived usefulness, trust and commitment on online community user behavior, and seldom considered the effects of social processes including compliance, identification and internalization on user behavior. This research tries to fill the gap.

Tao Zhou

Understanding online community user participation: a social influence perspective

理解在线社区用户参与：社会影响视角

Purpose This study aims to investigate the factors influencing consumers' continued social commerce (s-commerce) intention and its underlying mechanism. Design/methodology/approach The authors define continued s-commerce intention as consumers' intention to continually participate in s-commerce activities, namely, requesting and sharing commercial information. Grounded in the motivation theory, perceived usefulness and perceived enjoyment are identified in this study as the motives behind consumers' continued s-commerce intention. Given the indispensable social facet of s-commerce, the authors include social support as another critical social factor motivating continuance intention. Furthermore, users' perceptions are affected by prior s-commerce outcomes, which concern the effectiveness of the commercial information exchange process. Research suggests that in such a context, the result of communication is jointly determined by source credibility and interactive relationships amongst individuals. Whilst source credibility determines the usefulness of the information transmitted, a social interaction supports this process. Therefore, source credibility and social interactions are crucial to the outcomes of s-commerce, which, in turn, affect consumers' perceived usefulness, perceived enjoyment and social support in s-commerce. Building on these arguments, the authors propose our research model and then test the hypotheses via a survey. Findings The authors find that consumers' perceived usefulness and informational social support of s-commerce directly affect their continued s-commerce intention. Moreover, perceived enjoyment leads to continued s-commerce intention via the mediation of perceived usefulness, whilst emotional social support influences continued s-commerce intention through the mediator of informational social support. In addition, source credibility is a significant antecedent of consumers' usefulness, enjoyment and social support perceptions, whilst a social interaction significantly impacts perceived enjoyment and social support. Originality/value Various consumer behaviours in s-commerce have been studied; however, the continuance intention to participate in the s-commerce activity remains unknown. This empirical study fills this research gap. Moreover, the authors initially reveal s-commerce participants' utilitarian orientation in the post-adoption stage: perceived usefulness and informational social support affect continuance intention more directly than perceived enjoyment and emotional social support. Further, prior studies on information systems continuance have mainly focused on technical features. By identifying the influence from social factors, i.e. social support, this work extends the literature on information systems continuance.

Xi Hu

Zhenjiao Chen

Robert M. Davison

Yaqin Liu

Charting consumers' continued social commerce intention

描绘消费者持续社交商务意图

Purpose Gamification is a booming motivational approach in information systems. Leaderboards play a key role in gamification; however, there are mixed findings regarding the heterogeneous motivational impacts of leaderboard positions. This study aims to clarify the motivational effects of high and low leaderboard positions by assembling diverse behavioral measures and self-reports. The measures used in this study shed a light on the quantitative and qualitative dynamics of motivation facilitated by leaderboard positions. The authors inspect motivation in relation to satisfaction and frustration of competence need. Design/methodology/approach The authors conducted an online experiment set in a crowdsourcing context, asking the participants to compete in an image tagging game. Participants' leaderboard positions were manipulated to be either high or low for five consecutive rounds. The number of clicks, tags, duration of tagging and persistence on the task were measured as indicators of motivation. Findings High ranks on leaderboards induced complacent behaviors choosing easy ways to maintain their positions, while low ranks led the participants to stick to the right process of the task with intensified motivation round after round. However, neither of the motivations seemed to be of intrinsic nature. Originality/value The present study provides conclusive evidence on the varying motivational impact of leaderboard positions. The authors also demonstrate how the “needs-as-motive” model (Sheldon and Gunz, 2009) applies to gamification. Its implications in self-determination theory and gamification literature are discussed.

Kibbeum Na

Kwanghee Han

How leaderboard positions shape our motivation: the impact of competence satisfaction and competence frustration on motivation in a gamified crowdsourcing task

排行榜位置如何塑造我们的动机：能力满足与能力挫折对游戏化众包任务中动机的影响

Purpose – Queries as a pioneering measure of public attention on various social issues have elicited considerable scholarly attention. The purpose of this paper is to address two fundamental questions, as follows: first, how do we identify niche queries that internet users search for on specific social issues?; and second, what are the measurement properties of queries data in gauging public attention on social issues? Design/methodology/approach – The present study uses public attention on environmental issues in the USA as the empirical setting of research. An iterative framework is developed to identify niche queries to measure public attention on environmental issues. The measurement properties of queries data are assessed by comparing the dynamics of public attention on environmental issues captured by queries data with that measured by the “most important problem” (MIP) question in Gallup opinion polls. Findings – A list of 39 niche queries that internet users search for on environmental issues is identified. The dynamics of public attention on environmental issues determined by the search trends of these 39 queries is found to positively correlate with that measured by Gallup MIP polls, whereas both dynamics can forecast each other well in a 12-month time frame. Originality/value – The findings of the study possess methodological and practical implications. The study shows that queries data are complementary to, rather than substitutes of, public opinion polls in measuring public attention on environmental issues. The iterative framework developed in the study can be applied in future studies to help researchers identify valid queries to measure public attention on other social issues, as it can minimize researchers’ subjective biases in selecting search queries. Policymakers and environmentalists can utilize our approach to monitor the status of public attention on environmental issues and implement campaigns to mobilize favorable public opinion when the decline of public attention is predicted by the trends of web search queries.

Jie Qin

Tai-Quan Peng

Googling environmental issues

谷歌搜索环境问题

Purpose This study investigates the determinants of effective human and artificial intelligence (AI) relationship-building strategies for brands. It explores the antecedents and consequences of consumers' interactant satisfaction with communication and identifies ways to enhance consumer purchase intention via AI chatbot promotion. Design/methodology/approach Microsoft Xiaoice served as the focal AI chatbot, and 331 valid samples were obtained. A two-stage structural equation modeling-artificial neural network approach was adopted to verify the proposed theoretical model. Findings Regarding the IQ (intelligence quotient) and EQ (emotional quotient) of AI chatbots, the multi-dimensional social support model helps explain consumers' interactant satisfaction with communication, which facilitates affective attachment and purchase intention. The results also show that chatbots should emphasize emotional and esteem social support more than informational support. Practical implications Brands should focus more on AI chatbots' emotional and empathetic responses than functional aspects when designing dialogue content for human–AI interactions. Well-designed AI chatbots can help marketers develop effective brand promotion strategies. Originality/value This research enriches the human–AI interaction literature by adopting a multi-dimensional social support theoretical lens that can enhance the interactant satisfaction with communication, affective attachment and purchase intention of AI chatbot users.

Crystal T. Lee

Ling-Yen Pan

Sara H. Hsieh

INTR

Artificial intelligent chatbots as brand promoters: a two-stage structural equation modeling-artificial neural network approach

人工智能聊天机器人作为品牌推广者：两阶段结构方程建模-人工神经网络方法

Purpose Advancements in augmented reality (AR) technology have increased the interest in improving brand equity by creating AR-enhanced branding experiences. However, despite the potential of AR branding, knowledge regarding the underlying mechanisms required for AR features to build brand equity remains limited. Thus, we considered embodied cognition theory to investigate how designing AR features enhances brand equity, particularly through the vivid experience of AR-enhanced body–environment interaction. Specifically, this study focused on both environmental and physical AR features: environmental embedding (EE) and simulated physical control (SPC). Design/methodology/approach The results of an online experiment with 297 participants in a 2 (high/low EE) × 2 (high/low SPC) between-subjects design underwent analysis of covariance and structural equation modeling to examine the relationship between AR features, vividness and brand equity. We also examined the moderating effects of prior AR experiences. Findings The results support most hypotheses that the experience of vividness is a crucial mediator linking AR features (EE and SPC) and consumer-based brand equity. The findings confirm the influential role of prior AR experience in the moderated mediation model, implying that AR-enhanced brand equity occurs primarily among technically adept AR consumers. Originality/value This study contributes to the literature by identifying AR-enhanced body–environment interactions as a novel approach for enhancing brand equity. We also revealed the antecedents of vividness in the context of AR-enhanced branding. Moreover, the findings reveal that AR effects are contingent on consumers’ prior AR experience.

Jiahong Xu

Hefu Liu

Jingmei Zhou

How does augmented reality enhance brand equity? The mediating role of the vividness experience

增强现实如何提升品牌资产？生动体验的中介作用

Purpose In the past decade, the use of neurophysiological measures as a complementary source of information has contributed to our understanding of human–computer interaction. However, less attention has been given to their capability in providing measures with high temporal resolution. Two studies are designed to address the challenge of measuring users’ cognitive load in an online shopping environment and investigate how it is related to task difficulty, task uncertainty and shopping convenience. Design/methodology/approach Two experiments using behavioral and neurophysiological measures are conducted to investigate how various types of the cognitive load construct can be measured and used in an online shopping context. Findings Results of the first study suggest that although all cognitive load measures are influenced by task difficulty, only accumulated load (i.e. total cognitive load experienced during a task) is sensitive to task uncertainty. Results of the second study show that convenience negatively influences accumulated load, and the latter negatively influences user satisfaction. Practical implications Our research offers practical value by providing designers with a validated method to measure users’ cognitive load, enabling the identification of usability issues and design improvement. Originality/value This study contributes to the literature by developing a rich and temporally high-resolution measurement of the cognitive load construct and examining how it can inform us about users’ cognitive state in an online shopping environment.

Mahdi Mirhoseini

Pierre-Majorique Léger

Sylvain Sénécal

Examining the use of multiple cognitive load measures in evaluating online shopping convenience: an EEG study

考察多重认知负荷测量在评估在线购物便利性中的应用：一项脑电研究

Purpose Benefiting from the development and innovation of artificial intelligence and affective computing technology, social chatbots that integrate cognitive analysis and affective social services have flooded into the consumer market. For cognition and emotion-oriented tasks, social chatbots do not always receive positive consumer responses. In addition, consumers have a contradictory attitude toward the anthropomorphism of chatbots. Therefore, from the perspective of mind perception and the two dimensions of social judgment, this research explores the mechanism of consumer responses to anthropomorphic interaction styles when social chatbots complete different service tasks. Design/methodology/approach This paper utilizes three behavior experimental designs and survey methods to collect data and the ANOVA, t -test and bootstrap analysis methods to verify the assumed hypotheses. Findings The results indicate that when the service task type of a social chatbot is cognition-oriented, compared to a warm anthropomorphic interaction style, a competent anthropomorphic interaction style can improve consumer responses more effectively. During this process, agent-mind perception plays a mediating role. When the service task type of a social chatbot is emotion-oriented, compared with a competent anthropomorphic conversation style, a warm anthropomorphic conversation style can improve consumer responses. Experience-mind perception mediates this influencing relationship. Originality/value The research results theoretically enrich the relevant research on the anthropomorphism of social chatbots and expand the application of the theory of mind perception in the fields of artificial intelligence and interactive marketing. Our findings provide theoretical guidance for the anthropomorphic development and design of social chatbots and the practical management of service task scenarios.

Baoku Li

Ruoxi Yao

Yafeng Nan

How does anthropomorphism promote consumer responses to social chatbots: mind perception perspective

拟人化如何促进消费者对社交聊天机器人的反应：心理感知视角

Purpose Short-form video advertisements have recently gained popularity and are widely used. However, creating attractive short video advertisements remains a challenge for sellers. Based on the visual-audio perspective and signaling theory, this study investigated the impacts of three visual features (number of shots, pixel-level image complexity and vertical versus horizontal formats) and two audio features (speech rate and average spectral centroid) on user engagement behavior. Design/methodology/approach We conducted a field study on TikTok. To test our various hypotheses, we used regression analysis on 2,511 videos containing product promotion information posted by 60 sellers between January 1, 2020 and November 20, 2021. Findings For visual variables, the number of shots and pixel-level image complexity were found to have nonlinear (inverted U-shaped) relationships with user engagement behavior. The vertical video form was found to have a positive effect on comments and shares. In the case of audio variables, speech rate was found to have a significant positive effect on shares but not on likes and comments. The average spectral centroid was found to have significant negative influences on likes and comments. Practical implications This study provides specific suggestions for sellers who create short-form videos to improve user engagement behavior. Originality/value This study contributes to the literature on short-form video advertising by extending the potential drivers of user engagement behavior. Additionally, from a methodological perspective, it contributes to the literature by using computer vision and speech-processing techniques to analyze user behavior in a video-related context, effectively overcoming the limitations of the widely adopted survey method.

Lin Xiao

Xiaofeng Li

Jian Mou

Exploring user engagement behavior with short-form video advertising on short-form video platforms: a visual-audio perspective

探索用户在短视频平台上与短视频广告的互动行为：视听视角

Purpose This study aims to examine the cultural and economic circumstances that shape esports consumer agency through case studies of “experiential consumption” (Miles, 2021). Design/methodology/approach A multiple-case study approach (Stake, 2006) is deployed alongside participant observation and document analysis to identify three cases of experiential consumption in esports – an esports tournament, a large online community for gaming peripherals and accessories, and an esportswear fashion brand. Findings The research identifies three aspects of experiential consumption relevant to esports. First, tournaments are sensory and emotional “spectacles”, immersing consumers in memorable experiences. Second, online gaming communities enable consumers to express themselves through “self-work”. Third, esportswear companies engage consumers with exclusive, authentic fashion experiences via “lifestyle branding”. Research limitations/implications The case studies highlight the need for future cross-cultural research on esports experiences, particularly how regional differences shape consumer behaviour. The impact of emerging technologies like virtual reality (VR), augmented reality (AR), blockchain and AI on personalising experiences, enhancing interactivity and related ethical considerations should be further explored. Practical implications Esports stakeholders can enhance esports events with real-time data analytics, VR and AR to create immersive experiences. They can also diversify income streams via personalised and exclusive apparel lines that reflect consumer identity, collaborating with mainstream fashion or entertainment brands. Compelling, emotionally resonant storytelling can deepen fan engagement and help build brand loyalty. Originality/value This article presents a new theoretical understanding of esports consumption through multiple case studies of experiential consumption, revealing the central role that “experience” plays in shaping the design and choice of esports products and services.

Abbreviation	INTR
Journal Impact	5.83
Quartiles(Global)	TELECOMMUNICATIONS(Q1)

ISSN	1066-2243, 2054-5657
h-index	109

Publication Information	Publisher: Emerald Group Publishing Ltd.，Publishing cycle: Bimonthly，Journal Type: journal，Open Access Journals: No
Basic data	Year of publication: 1991，Proportion of original research papers: 90.11%，Self Citation Rate:11.90%， Gold OA Rate: 11.61%
Average review cycle	网友分享经验：>12周，或约稿
Average recruitment ratio	网友分享经验：较易

Internet Research

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